(Bruce) SangHoon LEE

Senior consultant, Performance Works International

After 15 years of experience in B2B/B2C sales experience, Sang-hoon has become a chief trainer of ‘Sales Clinic’, professional sales marketing training institution, to help people in the sales industry.

Over 1000 training sessions and 2,500 on-field consulting visits, customers praise ‘On Sales Series’ of field-oriented sales training method. (B2B sales strategy ‘O.N.T.A.R.G.E.T’ / B2B sales Negotiation ‘O.N.N.E.G.O’ / B2B,B2C outdoor selling ‘O.N.W.A.R.D’ / B2C show room & store selling ‘O.N.S.T.O.R.E’ etc)

Through online contents and video training materials for performance and team management, Sang-hoon has adopted ‘complete on/off training’ method.

Also, working as a consultant for many small and medium size companies, 1:1 coaching program, ‘sales MBA’ is provided to CEOs for new market development and sales improvement.

As his motto is “Answer is in the field”, Sang-hoon has emphasized the importance of both insight and outsight of the sales industry. He is consulting and working as an agency for global parts and equipment companies in the Korean market. Also, he has established ‘Sales-Monitor’ program for mystery shopper for store consulting.

For more details, debate or discussion, you can find Sang-hoon on facebook (http://www.facebook.com/salesdrama) or visit company website (www.salesclinic.co.kr)

Skills and Certifications

  • U.S.A sales training program ‘Miller Heiman’ facilitator courses complete (‘Strategic selling’ and ‘Conceptual selling’)
  • U.K sales training program ‘Tack International’ Facilitator course complete ( ‘P.R.O-P.A.Y.B.A.C.K‘)
  • France Cegos sales training program ‘B2B key account management’ Facilitator course certification.
  • Germany Movendo Consulting sales training program ‘B2B sales performance management / persuation & negotiation skill’ Facilitator course certification.

Core competences & specialisations

  • Management Development Programs (middle management and leadership pipeline)
  • Managing and leadership in the commercial context
  • Marketing & Business Development
  • Sales strategy (Key account management, Territory Management,B2B sales leads..)
  • Sales coaching (sales manager’s management of team and performance)
  • Sales communication (sales negotiation and persuasion)
  • Sales storytelling
  • Business presentation


  • BA from Pai Chai University
  • MBA from Assist Seoul school of Integrated Science and Technology

Main Client Assignments

  • B2B : Philips, Saint-Gobain, Wilo pump, Canon, FujiFilm, Posco, Brüel & Kjær, Konica Minolta, Johnson Controls, Dorco, Hyundai Wia…
  • Retail , Logistics, Leisure : Lxottica, Brinks, DHL, Swissport, Kuoni travel..
  • IT : KT, SK broadband, Entegris…
  • Healthcare / Pharma / Medical / Chem : GlaxoSmithkline, Johnson & Johnson, Sanofi, Osstem, Bayer CropScience, Zimmer Biomaet…
  • Financial Services : PCA Life,CiTi Bank, BC card, …
  • Other : Bvlgari, Fissler, Samsonite, Stokke, Froebel, Orsam, Millet, Solgar, Cenovis, GM, Mercedez-Benz, Salad master, Fraser place Hotels…