Guest Practices 01 : Embracing digital to challenge the norm

Special Guest:

Andy Boothman

Andy is a tech entrepreneur who believes strongly that the human touch is as important as the digital component. The combination means winning innovation, new solutions and the buy in of people internally and externally.

Andy’s current businesses are BUSY AS AB, a marketing agency creating quite a buzz and DressCode, which brings together digital design and wearable tech with high fashion. This includes the WORLD’S FIRST SMART SHIRT featuring CashCuff® technology, taking contactless payment to a new level.

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